Apple has dropped the word ‘4G’ from its third generation iPad after complaints that the name and adverts for the device were misleading.
The latest iPad is available with support for WiFi only and WiFi and mobile broadband.
Previous versions included support for the widely used 3G data networks offered by all UK networks.
Apple advertised the device as supporting 4G despite no 4G networks currently being available in the UK.
Even when 4G services do launch in this country the new iPad will not be compatible with them as the UK, and many other countries, will use different frequencies to those used in the US.
Some UK consumers contacted the Advertising Standards Authority to complain the 4G name was misleading.
Apple has now amended its online store to refer to a choice of WiFi and WiFi + Cellular models and notes that it will work with “fast mobile data networks”.