Supermarket giant Asda has started selling an 5″ colour ebook reader for just £52 – believed to be the lowest priced reader available in the UK.
The reader View Quest supports Adobe DRM protected eBooks available from retailers such as Waterstone’s and WHSmiths and claims a 6 hour battery life for the colour, backlit screen.
The company said it was “doing its bit for bookworms” in light of growing concerns about potential library closures as local councils look to save cash.
Adam May, tablet buyer at Asda, said: “There’s no doubt that the eBook is here to stay and we’re doing our bit to put affordable literature in the hands of bookworms. We’re also hoping that we can inspire a new generation of readers. At £52, which works out at £1 per week for a year, our reader is outstanding value and will give many years of pleasure to every generation of electronic bookworms.”