ASDA is to add 4G data to its mobile plans after extending its Mobile Virtual Network Operator partnership with EE.
The supermarket piggybacks on the BT-owned mobile network, allowing it to offer a range of Pay As You Go tariffs to “hundreds of thousands” of customers. The two firms signed a five-year contract in August 2014 and have now extended the deal to the end of 2020.
ASDA Mobile customers will be able to access 4G services from the spring.
Under the extended deal, BT will continue to provide ASDA Mobile with a fully managed customer service solution, including call centre services, registrations, top ups and billing services.
In addition, it will roll-out an automatic debit facility allowing PAYG customers to set up an alert to notify them when their credit is running low and automatically top up with their chosen amount.
Richard Phillips, VP of ASDA Mobile, said: “ASDA is delighted to extend our partnership with EE as it allows us to provide faster speeds and easier top ups for our customers.
“Combined with our award winning customer service and excellent value, ASDA Mobile becomes an even more compelling proposition for our customers.”
Gerry McQuade, CEO BT Wholesale & Ventures, said: “The strength and breadth of the EE 4G mobile network and our ability to provide excellent levels of customer service on a fully managed basis makes BT the ideal partner for ASDA Mobile.
“We’re very proud to have helped them achieve award winning levels of customer service and the move to 4G will only make them a stronger force to be reckoned with in the marketplace.
“With ASDA stores boasting a footfall of 19 million customers, we have a terrific opportunity to help ASDA Mobile to significantly grow its business and customer base.”