Peter Horrocks, BBC Head of Television News, has announced the revival of the BBC’s iconic Tomorrow’s World brand.
From Monday Tomorrow’s World will return across all BBC News platforms to help audiences understand new technology and how it will change their lives.
Instead of a weekly series Tomorrow’s World will be used to brand the BBC’s reporting of the world of new technology across TV, radio and online.
As audience splinter across a myriad of platforms and channels the need for instantly recognised brands has never been more important for pan-platform producers.
Announcing the brand’s revival Horrocks said the original show "e;was a much-loved programme with a strong and enduring reputation for engaging journalism."e;
"e;Bringing the brand back across all our platforms will allow us to use that reputation to help people who might find the pace of change bewildering and also to reflect the excitement felt by many of our audiences about new technology."e;
Former Tomorrow’s World Maggie Philbin will return alongside elements of the title sequence and the logo of the much-loved series. Philbin said it "e;great"e; to be involved with the show again adding "e;bringing the brand back in this way across TV radio and online fits perfectly with technological change."e;