The BBC Worldwide Annual Report which is published today highlights the commercial success currently being enjoyed by the Doctor Who brand which “was the star performing brand in terms of licensing activity this year”.
According to the report the radio-controlled Dalek was “the UK’s second best-selling toy at Christmas”
The report also says that “Doctor Who series three [and] Torchwood (the new sci-fi drama from Russell T Davies)…are now a core part of BBC Worldwide�s programming catalogue with healthy pre-sales” adding that “the international appetite for UK drama has been reinvigorated in recent years through the development of contemporary shows such as…Doctor Who .”
Looking at performance overseas it is noted that “Doctor Who is performing well on the Sci Fi Channel, generating excellent merchandising potential.”
More than half a million copies of the series one DVDs and more than 200,000 copies of Doctor Who books across nine titles were sold and the report promises that “Similar product lines will be released in 2006/07, with the welcome addition of audiobook readings by David Tennant of the hardback novels” (reviews and clips of these BBC Audiobooks releases can be found in our review section).
Doctor Who also helped BBC Worldwide achieve a record level of TV sales with profits of �31.7 million. The report says the increase in sales was due to the “success of titles such as Hustle, Doctor Who and My Family” which “drove much of this increase”.
The full report can be downloaded from the BBC Worldwide website.