Comedy legend Betty White (The Golden Girls, Boston Legal) is the star of the latest Air New Zealand safety video.
The airline is famous for its original and fun safety videos which have clocked up more than 25 million views online.
Past hits have included the Hobbit-themed An Unexpected Briefing, Fit to Fly starring fitness guru Richard Simmons and more recently The Bear Essentials featuring renowned television adventurer Bear Grylls.
The new ad, called Safety Old School Style, is the airline’s first safety video filmed outside of New Zealand and features the multiple Emmy Award winning White with fellow residents of the fictional Second Wind Retirement Resort living life to the full.
Joining her for this fun tour of in-flight safety are Gavin MacLeod, famous for his role as Captain Stubing on The Love Boat, and Jimmy Weldon, the voice of Yakky Doodle duck in the Yogi Bear Show.
Betty White says: “When the opportunity came up to be involved in this project, I couldn’t say no. We had a lot of fun on set and I think we’ve shown that it doesn’t matter what age you are, it’s important to live life to the full,” says Betty.
Air New Zealand Head of Global Brand Development Jodi Williams said y White is the ideal partner for the airline’s latest safety video offering.
“Air New Zealand’s brand is all about liberating from the ordinary and our safety videos have proven a great way to showcase our unique personality to audiences of all ages around the world. In Betty we found the perfect partner – she is renowned for being a little bit cheeky and with a career spanning 74 years, who better to learn survival tips from than the award-winning show business veteran?
“As a small airline at the bottom of the world, we have to think outside the square when it comes to driving brand awareness and conveying important safety messages to our millions of customers. Partnering with influencers like Betty has proven an effective way of doing this,” said Ms Williams.
To celebrate the launch of Safety Old School Style Air New Zealand is giving online viewers the chance to win the trip of a lifetime to either Palm Springs, California or Queenstown in New Zealand’s South Island, including a raft of activities.
To enter, viewers need to share their story of how they are living life to the full at www.airnewzealand.com/safetyoldschool.