BT Sport will tonight (Tuesday November 12) unveil a new ad featuring Jake Humphrey as he walks through the lives of viewers enjoying high quality live sport on the channel.
The presenter will pass through living rooms, a pub and a barbershop where audiences are so engrossed in the on-screen action that they fail to notice him.
The broadcaster, which this weekend snatched exclusive rights tot he Champions League from rival Sky, says the new ad will emphasise the wide range of exclusively live sport on the channels.
Its launch ads featured on-air talent and sports stars including Gareth Bale, Owen Farrell and top tennis player Heather Watson.
David James, Consumer marketing director, said: “We showcased some of BT Sport’s terrific talent and ambassadors in our state of the art studios in our first ad. For the winter ad, we felt now was the time to move on and focus more on the passion the fans feel for the fantastic live sport we have on offer.
“I hope viewers will really enjoy the new ad, it’s a showcase of the great action we have coming up, including more Barclays Premier League Top Pick matches than Sky Sports from now until the end of the season. We also hope people like the visual twist in the ad as Jake joins the fans.”