Football results show BT Sport Score is coming to Twitter, reports sportsontelly.com, in a deal which will allow all UK users to stay up to date with the football action.
The show will be live streamed on the platform via @btsportscore, potentially boosting its reach and allowing “millions” of football fans a free taste of BT’s sport offering.
With coverage typically starting on Saturdays at 2.30pm, the show is presented by Mark Pougatch, plus Jules Breach, and features a host of BT Sport pundits including former Celtic striker Chris Sutton, former Spurs midfielder Jermaine Jenas, former Wales international Robbie Savage and former England international Rachel Brown-Finnis.
Simon Green, head of BT Sport, said: “We’re delighted to be showing BT Sport Score live on Twitter.
“This provides Twitter users a great chance to sample our strong programming, who will be able to watch football news and scores as they come in, whether they are at home or on the move.
“Innovation is at the heart of BT and we look forward to working with Twitter.”
Theo Luke, Director of EMEA Sports Partnerships, Twitter, said: “BT Sport’s innovative approach continues to transform the experience for fans on Twitter, a place where football conversation is happening live in real time every day.
“We’re extremely excited to collaborate with them to ensure fans on Twitter don’t miss a moment of the Saturday afternoon action.”
BT Sport Score continue be broadcast on BT Sport channels each week.