The BBC has appointed Buzzworthy Licensing + Entertainment as merchandising agent for the Doctor Who brand in Canada.
Under the the three-year agreement Buzzworthy will seek partners to produce and distribute new and existing Doctor Who products including toys, clothing and gift items from both the first and second series. Buzzworthy will also work closely with BBC Worldwide Canada to secure ongoing promotional opportunities for the series.
Hilary Read, COO, BBC Worldwide Canada Ltd, said she was “very excited about this opportunity to lead North America with this unique property”.
Kevin Durkee, Managing Director, Buzzworthy Licensing + Entertainment, said: “We’ve seen Doctor Who enjoy decades of awareness in Canada and are therefore thrilled to be part of the ongoing development of such a terrific brand.
The quality and success of the new series is also being reflected in the level of interest from local partners. We’re excited to be working with BBC Worldwide, who recognize the importance of managing this business locally.”