Jamie Oliver is heading back to Channel 4 with two new projects promoting the need for healthier eating.
Both Oliver and the broadcaster are hoping the new programmes have the same impact and as his famous school dinners campaign which shocked the nation when it aired a decade ago.
In a powerful, one-off documentary Jamie’s Sugar Rush (w/t), the chef will investigate the huge contribution sugar is making to rising global health problems.
Oliver will travel the world, visiting countries such as Mexico, to investigate how everyone from young children to parents are being affected by advertising for sugary products, how many ‘healthy’ foods are actually sugar-laden and can be damaging to our health, as well as meeting people suffering the devastating effects of Type 2 diabetes, brought on partly by excess sugar in their diets.
The six-part Jamie’s Super Food will see Oliver travel to some of the healthiest places on the planet to uncover the secrets of just why these areas have the most centenarians in the world.
He’ll then bring all that knowledge back to the UK, providing us with easy, exciting, delicious recipes that we can cook up at home, every day.
Jamie Oliver said: “Sugar Rush is very much about putting the spotlight firmly on a massive global problem and highlighting the hugely negative impact sugar is having on our health. Let’s not forget that diet-related disease is one of the world’s biggest killers and it’s entirely preventable.
“I like to think of the Super Food series as part of a solution to this problem – it focuses on healthy, tasty, easily achievable meals, as well as loads of tips and extra info, to help us all get it right on the food front, most of the time.”
Channel 4’s Sara Ramsden said: “It’s great to see Jamie getting so passionate as he tackles the issues surrounding the ticking time bomb that is our over-consumption of sugar.”