The BBC is to promote the upcoming fourth series of Doctor Who with a trailer playing exclusively at cinemas from today, Friday 1 February.
The trailer is part of a BBC test with Carlton Screen Advertising to showcase BBC content and will air on 837 Odeon screens, 736 Cineworld screens and 142 Empire screens before some of the most anticipated new releases including Cloverfield, Juno, John Rambo and There Will Be Blood.
Naomi Gibney, Head of Marketing, BBC Vision, said: “This is a great opportunity for the BBC to reach new audiences with an exciting preview of the new series of Doctor Who.”
The new series sees award-winning actress Catherine Tate reprising her role as Donna, from the 2006 Christmas Special ‘The Runaway Bride’, alongside David Tennant as The Doctor.
The first episode of the eagerly awaited new series will witness Donna tracking down The Doctor during an alien emergency in modern-day London. The couple are destined to experience a series of wonderful adventures throughout the series run including meeting one of Doctor Who’s most popular aliens, The Ood in a brand new episode, Planet Of The Ood.