Computer game maker Electronic Arts has launched a EA SPORTS Freestyle�, a new sub-brand aimed at a more casual sports gaming audience.
According to EA the new label will be playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages.
�The launch of EA SPORTS Freestyle is an exciting milestone in the evolution of the EA SPORTS brand,� said Peter Moore, president, EA SPORTS. �EA SPORTS Freestyle will be a perfect complement to our core portfolio of games that our loyal fans are deeply passionate about, and will provide compelling opportunities for new audiences looking for a lighter gaming experience and an easier entry point into EA SPORTS.�
The first title to launch under the new sub-brand will be FaceBreaker�, an arcade-style boxing title set for release in September 2008.