Eleven Sports has secured exclusive live rights to the 2018 PGA Championship in the UK and Ireland and will use the golf contest’s centenary edition to launch its new UK service which will soon become the home of both LaLiga and Serie A.
All four rounds of the PGA Championship will be shown live and free of charge through a 7-day trial via www.elevensports.uk, and on iOS and Android mobile and tablet apps. The first two rounds will also be streamed for free on Facebook LIVE.
In-depth presentation, commentary and analysis will be provided by golf experts and familiar faces Dominik Holyer and Anna Whiteley.
The broadcaster says its “affordable and flexible pricing” beyond the PGA Championship will be announced in August.
“Launching Eleven Sports in the UK and Ireland with such a prestigious event as the 100th PGA Championship, confirms our position as a major player in the market,” said Danny Menken, Group Managing.
“We are looking forward to maximising this fantastic opportunity to appeal to existing golf fans through comprehensive free-to-air live coverage and analysis, while also growing new audiences with our fresh and innovative ways of delivering leading sports action.”
“It is a tremendous way to celebrate the 100th PGA Championship by becoming the inaugural free-to-air program on Eleven Sports in the United Kingdom and Ireland,” said PGA of America Chief Commercial Officer Jeff Price.
“We are excited that Eleven Sports will deliver major championship golf to diverse audiences through multiple, leading-edge digital platforms that are uniquely designed to connect to both the modern day and the next generation of fans.”