The BBC and BBC Worldwide have struck a deal with YouTube to display and specially commissioned promotional content linked to popular series such as Doctor Who and Life On Mars.
At launch, the YouTube community will be able to enjoy a range of specially- created video diaries including David Tennant and Freema Agyeman, who’ll take viewers around the set of Doctor Who; John Simm going back in time for Life On Mars; and Clive Myrie on the streets of the red zone of Baghdad.
From BBC Worldwide will be An entertainment channel called “BBC Worldwide” showing clips from material such as Top Gear, Spooks, The Catherine Tate Show and a range of factual programmes including those presented by David Attenborough. The channel will include a limited amount of advertising.
Mark Thompson, Director-General of the BBC, said: “This ground-breaking partnership between the BBC and YouTube is fantastic news for our audiences. YouTube is a key gateway through which to engage new audiences in the UK and abroad.
This non-exclusive partnership will create branded BBC “Channels” on
YouTube operating under separate BBC and BBC Worldwide agreements.
Users will be able to comment on clips, rate them, recommend them to
friends and post their own video responses to communicate with the BBC
and other viewers.
BBC News24 have reported that the deal is likely to be worth “several million pounds” with the BBC sharing revenue from advertising displayed alongside their content.