“There’s enough shit on TV without us making it worse” – the first genuinely laugh out loud moment in ITV’s new comedy Moving Wallpaper, the fictional making of ITV’s new soap Echo Beach.
Created by Tony Jordon, Moving Wallpaper’s opening episode suggests it might be funnier and sharper than Aaron Sorkin Studio 60 on the Sunset Strip which soon gave up talking about television and move firmly onto West Wing territory.
The interlinked nature of these shows at least rules that out.
Starring TV’s least likely pairing of Jason Donovan and Martine Mccutcheon – who spent an unkinldy long time looking very cold indeed on the beach prompting a fleeting thought of Eldoraldo – Echo Beach looked like Home and Away on sterioids with large, vivid locations and plenty of surf.
If ITV’s not on a bung from the Cornish tourist board it’s missing a trick.
The cast was peppered with familiar faces, Corrie’s Mike Baldwin has been raised from the grave to masquerade as a bar patron and Holloyoaks pretty boy Ben, last seen bleeding to death in a late night spin-off also made a fleeting appearance.
I still think the concept’s a little too clever for the audience ITV have created who, despite the qualities claimed in Moving Wallpaper, are hooked on cheap, poorly made TV with the term ‘celebrity’ in the title if the channel’s recent output is anything to go by.
But, there was a good natured, fun feel to these opening episodes and after a decade of low ambition celeb shows any attempt by ITV to do something imaginative is to be welcomed.