January 1st will see the launch of a major advertising campaign by UK broadcaster Five to support the broadcast of the second series of Prison Break.
The campaign which launches across London Underground and Network Rail sites and other "e;strategic locations"e; around central London will feature a new, specially shot picture of the lead, Wentworth Miller.
The outdoor campaign will be supported by a dedicated website (www.five.tv/prisonbreak) which includes exclusive footage, series one recaps and a community forum for fans.
There will also be extensive newspaper, online and radio advertising.
Jane Scott, Five’s Director of Marketing, said: “This is a dramatic and arresting campaign and is the perfect fit for the classy, edgy, second series of Prison Break.”
According to a recent survey, Prison Break was the fourth most Googled popular interest topic of 2006 in the UK.
The second season of Prison Break starts on Five on Monday 15th January at 10pm.