A software update will bring a new “image-rich” look to the platform which BT says will be “faster and slicker” and offer a “much more” intuitive user experience.
The company provides TV services through its BT, EE and Plusnet brands and has been investing heavily in sports content and, through its partnership with AMC, US dramas.
News that Preacher would air in the UK on Amazon’s Prime Instant Video has been met with joy from TV fans who don’t have access to AMC UK and annoyance from BT customers who are asking what the point of an AMC channel is if it doesn’t screen AMC shows.
The BBC Trust’s recent decision to allow Freesat, the subscription-free satellite service co-owned by the BBC and ITV, to offer paid-for sports content via broadband has prompted speculation that Sky’s Now TV could be heading to the platform.
The loss of 25,000 TV customers over the past year has seen TalkTalk slip behind BT to become the smallest of the UK’s four pay-TV firms.
BT TV customers already receive History, H2. Lifetime and Crime + Investigation as part of their subscription and the new deal will see HD versions of Lifetime and H2 launch on BT TV later this year.
The channel’s 2016 lineup includes Tom Cruise favourite, Jerry Maquire, Robin Hood: Prince of Thieves and the Mad Max trilogy which will be shown alongside hit crime drama Longmire and western Hell on Wheels.