The channel, which is BT’s first foray into exclusive non-sports content, will be free to all BT TV customers and will automatically appear on their set top boxes. The channel will also air acclaimed crime drama Rectify.
BT signed up more than 60,000 new TV subscribers in the first quarter of the current financial year, taking the total number of subscribers to 1.2m. It’s also announced the signing of 100,000 customers to its new mobile service.
There was a plenty of confidence and swagger on show from BT bosses when the media returned to the BT Sport studios this week to discover how the firm planned to monetise its exclusive Champions League rights.
BT continues to bolster its TV boxset store with the addition of James Spader’s hit crime drama The Blacklist, House of Cards and Homeland. Last month the firm scored a major coup when it became the first pay-TV operator to let customers buy HBO’s Game of Thrones and True Detective direct from their digital recorder.
The ISP has been winding down the service, which gives customers a selection of bundled older films and TV boxsets for £5pm, over recent months and stopped taking new orders for it last year.
BT has updated its ‘buy to own’ movie service to let customers watch purchases on their smartphones and tablets.
The ISP’s TV service uses YouView set top boxes which combined broadcast digital terrestrial TV (DTT) channels with catch-up and on-demand content.