The channel is currently part of pay-TV packs from Virgin Media, BT and Sky but from 1 March Freeview and YouView homes will be able to watch its selection of makeover and cookery shows without subscription.
The STV Player app is available to all Freeview Play users within STV’s licence areas and provides access to shows such as Coronation Street, Emmerdale and The Jonathan Ross Show for up to 30 days after broadcast.
Sky is to launch a new NOW TV set top box which combines its portfolio of contract-free subscription channels with more than 60 free to air live channels, including BBC One and ITV.
LG has become the latest TV maker to back the new internet connected Freeview Play service which combines broadcast TV with on-demand content from BBC iPlayer, ITV Player, 4oD and Demand 5.
Freeview Play is a new, internet connected version of the UK’s most popular subscription-free TV platform which brings together Freeview’s more than 60 aerial channels and catch-up content from BBC iPlayer, Demand 5, ITV and 4oD.