The loss of 25,000 TV customers over the past year has seen TalkTalk slip behind BT to become the smallest of the UK’s four pay-TV firms.
TalkTalk's decision to give away YouView boxes to new and existing phone and broadband customers has helped it become the UK's third biggest pay-TV provider.
For just £11 per month football and other sports fans can buy a Sky Sports Season Ticket allowing them to enjoy the broadcaster’s coverage of the Premier League, Championship, League 1, League 2, the Ashes, international Rugby Union and the US Open.
TalkTalk is offering anyone signing up to its YouView-based Plus TV package six months free access to Netflix. The package, which costs £10 per month plus line rental. includes broadband, calls and a mobile SIM as well as access to six Sky entertainment channels, including Sky One, Sky Living and Sky Arts.
82,000 customers took the ISPs TV service in the three months ending March 2015 (Q4), down from 115,000 in the previous quarter and more than 100,000 lower than its 2014 Q4 figure of 185,000.
Customers who sign up to the Sky Sports and Sky Movies between May 14 and May 20 will be eligible for the deal. Non-sports fans can add the Sky Movies Boost for £1.50 a month for three months from Thursday, May 7 May to Saturday, May 13.