Bigger prize for Sugar’s 2011 Apprentice

(l-r) Karren Brady, Lord Sugar and Nick Hewer. Photo: BBC/TALKBACK THAMES

Candidates to become Lord Sugar's Apprentice will be competing for an even bigger prize when the show returns next year - the traditional job at one of Sugar's firms is being replaced with a chance to go into business with the tycoon as equal partners. Sugar says he will set up a new joint venture with the 2011 series winner, initially investing £250,000, with the winner deciding … [Read more...]

16 New Hopefuls To Face Sir Alan Sugar

The tasks are harder, the candidates hungrier, and the boss is tougher than ever as The Apprentice returns to BBC One on Wednesday with 16 aspiring tycoons hoping to secure the job of a lifetime with self-made Sir Alan Sugar.In their first boardroom meeting Sir Alan Sugar makes sure the candidates understand exactly what is in store for them over the next 12 weeks. "This is a business … [Read more...]

Sir Alan Hires BBC One, March 28th

The award winning series The Apprentice moves to BBC One as it returns for a 12-week run starting Wednesday 28 March at 9pm. … [Read more...]

The Apprentice Ratings Win

The Apprentice's debut on BBC One attracted 5 million viewers winning the 9pm slot with an 21.4% share of the audience. … [Read more...]