This clip, from 2012 shows former host Jeremy Clarkson and producer Andy Wilman discussing why a show made just for petrol heads can’t happen and how the show needs to appeal to “a broad church”.
And so, inevitably, Top Gear is plunged into another crisis after mouthy, shouty, “marmite” Chris Evans quits having turned BBC Two’s flagship ‘must watch’ show into a ‘must avoid’ car crash.
Evans’s first episode was seen by 4.3m viewers when it aired at the end of May, below the 5m benchmark the presenter had set and his uncertain and “shouty” presenting style sparked an immediate backlash from viewers.
News of the falling US audience numbers follows a third week of disappointing viewing figures in the UK where the series attracted 4.3 million live viewers for its opening episode, a number which grew to 6.42m when those who recorded the show for later viewing are taken into account.
The opening episode of the final series to star Jeremy Clarkson, Richard Hammond and James May pulled in 530,000 viewers, but Evans’ first appearance attracted just 388,000.
The show’s debut episode attracted an overnight viewing figure of 4.3m viewers, a number which grew to 6.42m when official audience auditor BARB included those who recorded the show to watch within seven days.
OK, we’re only two episodes in, the weather’s been good and people have been out but whatever allowances and excuses you make, the new Top Gear isn’t looking like a success.