Virgin Media customers who subscribe to Sky Movies or Sky Sports can now access the channels’ iPad, iPhone and iPod touch apps.
Three’s customers will be able to access the web at over 130 Tube stations, including on ticket halls, on escalators and on platforms, at no extra cost.
The UK’s free-to-air satellite service is massively overstating its importance in a TV market in which customers are migrating to ‘cheap’, not ‘free’.
Virgin Media ended the first three months of 2014 with 33,500 fewer TV customers than it had the year before, according to the firm’s latest market update.
Virgin Media is to become the UK’s first pay-TV, phone and broadband provider to also offer mobile phones on the same bill.