BT is one of seven equal shareholders in the YouView project, alongside the BBC, ITV, Five, Channel 4, transmission firm Arqiva and TalkTalk, which it uses to provide pay-TV services under both the BT and Plusnet brands.
YouView combines traditional aerial received channels such as BBC One and ITV, with broadband delivered on-demand and catch-up content, plus additional pay channels from BT and TalkTalk.
First launched in October 2014, the player was integrated into YouView’s backwards EPG and allowed users to easily access shows they’d missed.
Speaking at this week’s Edinburgh International Television Festival, Bushell revealed that the YouView platform underpinning BT TV will soon undergo a radical overhaul.
The channel is currently part of pay-TV packs from Virgin Media, BT and Sky but from 1 March Freeview and YouView homes will be able to watch its selection of makeover and cookery shows without subscription.
The arrival of YouView on Sony’s latest TVs is a major milestone for the connected TV platform which finally has a serious and credible retail partner.