Speaking at this week’s Edinburgh International Television Festival, Bushell revealed that the YouView platform underpinning BT TV will soon undergo a radical overhaul.
YouView combines traditional aerial received channels such as BBC One and ITV, with broadband delivered on-demand and catch-up content, plus additional pay channels from BT and TalkTalk.
The channel is currently part of pay-TV packs from Virgin Media, BT and Sky but from 1 March Freeview and YouView homes will be able to watch its selection of makeover and cookery shows without subscription.
The arrival of YouView on Sony’s latest TVs is a major milestone for the connected TV platform which finally has a serious and credible retail partner.
In February YouView and Sony announced their tie-up which gives the TV maker access to BBC iPlayer, 4oD, ITV Player and Demand 5 and YouView’s integrated search facility which can search both upcoming TV programmes and on-demand content at the same time.