The ISP launched trials of its YouView-based TV service in December 2013 but has so far failed to follow up with a full-scale launch despite parent company BT already offering a pay-TV service based on the YouView platform.
YouView combines traditional aerial received channels such as BBC One and ITV, with broadband delivered on-demand and catch-up content, plus additional pay channels from BT and TalkTalk.
Today’s deal is likely to significantly increase the number of households using YouView as a Free to Air platform and help boost consumer awareness of the brand.
TalkTalk says it is now rolling out a software update to add BBC connected red button and Netflix to its YouView set top boxes, with users who pre-registered their interest in Netflix among the first to get the new software.
The TV and movie streaming service will help the ISP catch-up with BT which, while signing up far fewer pay TV customers, has the more feature-rich service, with buy to keep films and apps to watch purchases on the move.
More than 30,000 hours of popular and top quality entertainment is now available from the platform’s free, pay per view and subscription on demand players.