As sales continue to soar the iPad looks set to become the dominant eBook platform.
Apple yesterday announced it has sold more than 3million iPads since the device went on sale in the US just 80 days ago.
The company has already claimed to have secured 22% of the eBook market in the US via its iBook store and the continuing high sales now look set to make the device the world’s dominant eBook reading platform.
Apple CEO Steve Jobs said the firm “working hard to get this magical product into the hands of even more people around the world” after high demand saw delays in shipping the device to customers.
In addition to Apple’ own eBook service iPad users in the UK can buy books via apps from Amazon and kobo.
A recent update to the iPhone means users can now access the iBook service on their handsets with bookmarks synched between the phone and iPad – a move which puts Apple on equal footing with Amazon whose Kindle app was already available on both devices.
Apple’s competitors still have an advantage over the iPad maker – both kobo and Amazon support additional mobile phone platforms while books bought via kobo can also be read on dedicated eBook readers such as those from Sony.