ITV has unveiled a new version of its popular ITV Player catch-up service, adding the ability to rent add-free shows content from its archives. Traditional catch-up content will remain available at no charge.
Visitors to www.itv.com/itvplayer will be able to watch 30 day advertising funded catch-up for free, register to access 8-30 day catch-up content, access 30-day rental of single ad-free episodes from ITV’s rich archive from 49p and access 90-day rental of ad-free full series box sets at a discounted price.
The broadcaster has also announced plans to trial programme premieres, giving viewers the chance to watch the next episode of a series online without having to wait for the episode to be broadcast on linear channels.
James Micklethwait, Online Product Director, ITV said: “Our all new ITV Player is a huge step forward in offering our viewers not only an improved catch-up experience but also the chance to access a wider range of ITV’s rich mix of programming, on demand, for a competitive price.
“We see this as offering our viewers a little bit extra for a little bit extra, and look forward to evolving and improving the new Player going forward.”