ITV has agreed an exclusive commercial relationship between ITV.com and Microsoft for the forthcoming series of I’m A Celebrity�Get Me Out Of Here! whcih will see MSN UK become ITV.com�s official online content partner for the duration of the show.
MSN users will be able to see exclusive daily clips whilst MSN will promote I’m A Celebrity content on ITV.com through key MSN properties.
Windows Live Messenger, the UK’s largest instant messenger community, will have special access to I�m A Celebrity content and drive traffic to the official I�m a Celebrity� site at www.itv.com/celebrity with its catch-up, simulcast and clip archive capabilities. MSN will also promote the show from Windows Live Today and the Windows Live newsletter.
Annelies van den Belt, managing director of ITV.com said the site was “already one of the most comprehensive commercial broadcast sites in the UK, but we know that this goal will be achieved by working alongside other quality major players like Microsoft / MSN. This is a great relationship which will deliver ITV clips to MSN users and drive traffic back to the amazing new ITV.com”
Peter Bale, executive director, MSN said: “Video everywhere is the theme on the net this year. ITV has wonderful and hugely popular content and MSN has a great and involved audience. It’s a great marriage.”