Kobo has secured a deal to sell its recently revamped eReader range through 1,000 independents UK bookstores.
The company has announced an agreement with the Booksellers Association of the UK & Ireland which will see 3,000 local bookstores, 1,000 of which are independents, sell its eReaders.
Last month the firm struck a similar deal with the American Booksellers Association.
Kobo already sells its readers via major UK retailers including WH Smith, Asda, Dixons, Currys, John Lewis, Staples and Argos.
“We are very excited to work with independent bookstores across the UK and Ireland to bring eReading to more booklovers,” said Todd Humphrey, Executive Vice President Business Development, Kobo. “With this partnership, independents will be able to offer a world class eReading solution to their loyal customers and have a voice in the digital transformation.”
“Today’s readers want a first-class shopping experience, both in-store and online, and Kobo has the infrastructure to help independent booksellers to meet the ever-changing needs of shoppers in a dynamic marketplace,” said Tim Godfray, Chief Executive, Booksellers Association of the UK & Ireland.
Kobo last week announced a deal to sell its readers through with Brazilian retailer Livraria Cultura.