O2 today unveiled its plans to enter the laptop market with a range of Samsung laptops it says will help it create exclusive packages “that will give customers everything they need to be more connected”.
The company says it will introduce three new Pay Monthly deals, available online and at its 490 stores nationwide, on 27 February 2009. With broadband bundles set to take a large proportion of the overall laptop market within three years, O2 is entering this market in a strong position with an all-round package that will meet the consumer needs of style, substance, staying power, service and security head-on.
O2 CEO, Ronan Dunne, commented: “We all want to be better connected at all times and the substantial and continued growth in the laptop market is symptomatic of this desire. Laptops are rapidly eroding the desktop PC market and at the same time, the emergence of the mini-laptop has opened up a whole new market for ultra-portable devices – one that is expected to more than double in size in 2009 alone.
“To date, the subsidised laptop market has received some bad press due to poor equipment and frustrating customer service experiences. O2 is stepping into the market with a promise to turn this around by taking a holistic approach to the product offer. Our package ticks every box when it comes to the main purchase drivers in the market, which in turn means we are taking away the “worry-factor” involved in buying a laptop.”
Customers can purchase O2’s new laptop packages at any of the 490 stores across the UK or by visiting our online shop at www.o2.co.uk from 27 February 2009.