Streaming TV, sports and movies service Now TV has unveiled a new-look logo and ad campaign.

The revamp is the first since the Sky-owned service launched in July 2012 and aims to reflect “the fun, simple and easy nature of NOW TV’s products.”

The low-cost, contract-free service offers access to popular Sky channels including Sky Movies, Sky One, Sky Atlantic and day-access to Sky Sports, as well as dozens of top TV boxsets.

Customers watch NOW TV on games consoles, tablets, smart TVs and their home computer or laptop.

Jo Fox, Director of Brand Communications, NOW TV commented: “2015 is going to be another action-packed year for NOW TV following our best ever quarter in terms of growth.

“We’ve established ourselves as one of the UK’s leading streaming services, with an absolutely unrivalled choice of the latest and best entertainment, and our new brand and ad campaign mirrors the fun, fresh, vibrant and smart service we offer our customers.”