Our sister site seenit.co.uk recently reported on an apparently cool reception to Virgin’s new Project magazine – a new iPad-only title launched by Sir Richard Branson’s airlines to mobiles empire.
Although the ‘launcher’ app is a free download from iTunes, readers have to pay for each edition and, as reported at the time, many users were declaring themselves less than impressed after experiencing difficulties downloading the magazine despite stumping up £1.79 for the launch edition.
As seenit.co.uk reported, “Of the 105 ratings given so far in the UK App Store, 52 users awarded the magazine three stars or less.”
Responding to complaints about slow downloads developers announced they’d reduced the magazine’s file size “by almost 30%” but it seems the app’s failure to impress continues – as of writing this article it has received a total of 327 ratings with an average score of 3 stars, but whereas 142 downloaders have rated it 4 or 5 stars, 171 have awarded it just two stars or less.
The launch edition has attracted positive reviews from some of those lucky enough to successfully install it, winning praise for being “well worth the wait” and “a game changer”. However, many recent reviews continue to be unforgiving over the download woes and even some of those who have successfully download it have branded the magazine “hideous”.
It’s too soon to say what effect the negative responses will have on the magazine’s prospects of becoming one of the iPad’s ‘must have’ apps but it’s hard not to see Apple’s award of the accolade ‘app of the week’ as unhelpful while some obvious teething troubles are being worked through.
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