Have you seen the US advert for Samsung’s Galaxy S II mobile phone? It’s funny – but very much in the wrong way.
As if seeking to prove that tech firms are incapable of learning from failure, the advert opts to mock iPhone customers in order to sell its rival to those very same smartphone users.
Despite Motorola proving this tactic doesn’t ship units (see their similair ad for the failed Xoom), Samsung have opted to mock the people who ensure the iPhone remains the biggest selling handset (no, not operating system, handset) in the US.
We’ve said it before but it’s worth repeating – on both sides of the Atlantic iPhone buyers are some of the biggest spending customers. They’re naturally the customer base any right thinking Apple rival would want to win over.
But, whatever the spotty kids in the ad agency tell you, it’s never a good sales tactic to mock your target customer and make them feel stupid about a previous purchase.