Sky’s Italian arm has partnered with Telecom Italia to launch a new IPTV service exclusive to the ISP’s broadband customers.
The jointly-branded service is expected to especially appeal to households who are unable to install a satellite dish.
Customers will receive a My Sky HD decoder which gives access to the broadcaster’s full range of TV channels plus popular features including HD, Sky On Demand and Sky’s popular Restart function which lets viewers go back to the start of a film.
Andrea Zappia, Chief Executive, Sky Italia commented: “This partnership is a great example of two companies embracing innovation to open up new opportunities for growth.
“For the very first time, the millions of Italian customers unable to install a dish will be able to enjoy all the benefits of the Sky experience as part of a great value bundled offering. We feel excited about the future.”