Apple TV owners can now enjoy life coverage of some of the world’s biggest spotting events.

Sky has added its popular NOW TV service to Apple’s tiny set top box, giving sports fans the chance to buy a Sky Sports Day Pass via their iTunes account.

For £9.99 customers can get instant access to all six Sky Sports channels for 24 hours and with no long-term contract.

The channels offer top matches from the Barclays Premier League, UEFA Champions League, Capital One Cup and Sky Bet Football League plus Rugby Union’s Heineken Cup, the World Darts Championship and NFL Super Bowl XLVIII.

Gidon Katz, Director of NOW TV, comments: “It’s been a busy year for NOW TV as we continue to widen access to our top-quality content by launching on popular platforms our customers use.

“The NOW TV Sky Sports Day Pass is perfect for sports fans with Apple TV who want the flexibility to choose which live events they want to watch from the comfort of their sofa.”