News that Sky have poached the rights to Lost from Channel 4 underlines the absurdity of UK broadcasters spending money on US imports.
Not for the first time a major broadcaster has spent money promoting a US show only for the creative vacumn which is Sky to come along and snatch the rights, the same thing happened with the BBC and 24.
Since then the BBC have wisely spent money investing in UK originated drama and co-productions which guarantee them the UK rights.
It’s a crying shame that so much US drama is shown here, it seldom has anything to say about our values and culture.
Occasionally a show comes along which offers a genuine insight into an aspect of US life which isn’t well understood by UK viewers – think The West Wing – but all to often it’s the same tired diet of car chases and gun fights.
There’s another reason for investing in your own content as Five painfully found out with Friends spin-off Joey. You pay a small fortune for something which turns out to be so dire that the US network cancels it and you need to spend money finding a replacement and building awareness of that brand.
Hopefully the loss of Lost will persuade Channel 4 to invest in more long running UK shows and make ITV think twice about, as reports suggest their intend, bringing US imports back into their prime time schedule.