PS4-Console-720Sony says it’s now sold more than 30.2 million PlayStation 4 consoles, an increase of more than 10m on its March 2015 sales numbers.

Launched at the end of 2013, the PS4 quickly started outselling its rival, Microsoft’s Xbox One thanks to a lower price and an ad campaign that focused on gaming.

By contrast, Microsoft’s advertising highlighted the Xbox One’s hoped-for role as a wider entertainment device intended for music and film streaming.

Microsoft’s decision to bundle the Kinect controller with its console helped push the price up way above its Japanese rival which soon took the lead in sales.

Although Microsoft has since lowered the Xbox One’s costs and introduced backwards compatibility with titles for previous generations of Xbox, it hasn’t updated its sales figures since announcing its 10 millionth sale in November 2014 suggesting sales may continue to disappoint.

“We are sincerely grateful that gamers across the globe have continued to choose PS4 as the best place to play since launch two years ago,” said Andrew House, President and Global CEO of Sony Computer Entertainment Inc.

“We are committed to bringing engaging games and entertainment services to users worldwide. Thanks to the support of our partners, PS4 continues to be the premier platform for game and interactive entertainment innovation.”