TalkTalk is offering anyone signing up to its YouView-based Plus TV package six months free access to Netflix.
The package, which costs £10 per month plus line rental. includes broadband, calls and a mobile SIM as well as access to six Sky entertainment channels, including Sky One, Sky Living and Sky Arts.
Customers also get a YouView+ box so they can pause, record and rewind their favourite shows.
Everyone joining by 23 July will receive a voucher code once their service has gone line which they can redeem at netflix.com.