I had planned to write a long and mocking post about why recruiting the head of Dixons was a interesting move by Apple.
But then other, more important work came along and in the interval my fellow UK-ers got busy filling up the web with their own amusing and sarcasm heavy responses to the news.
You can see some here.
So I’ll just say that I enjoy shopping in Apple’s retail stores because they and staff are smart and clean, the workers don’t hide from customers, know what they’re talking about and care more about helping you make the right purchase decision than selling an extended warranty or overpriced HDMI cable.
I perceive them to be the opposite of everything I dislike about Dixons. I hope they’ll stay that way.
Readers outside the UK who wonder where the negativity towards Dixons comes from should imagine their worst possible retail experience, multiply it by infinity and then add 3.
They’ll then be halfway to understanding.
A lot of UK eyes will be watching keenly to see how things develop.