TV adverts. Most of them are smug, vacuous guff which quickly fade from the memory – often even before the of the ad-break they appeared in.
But every once in a while a campaign comes along which makes such an impact that it eclipses almost everything else the band owner does and, if they’re lucky, leaves its only little mark on poplar culture.
“You know when you've been Tango'd” is one such campaign.
First aired in 1991 (yes, really!) it gave the nation a new buzz-phrase and propelled the Tango drink brand up there with the major players including Britvic stablemates 7 Up and Pepsi.
Such was the ad’s impact that almost a decade after it first aired it was named the 3rd best television ad of all time in a poll conducted by The Sunday Times and Channel 4.
And, while the brand followed up with more ‘larger than life’ ads, few came close to eclipsing the ’91 campaign. Most of us would need to think pretty hard to remember the "We Drink Tango Don't You Know" and "Feed The Tango Inside!" campaigns.
Little wonder then that “You know when you've been Tango'd” was eventually revived in the early 2000’s to promote the brand’s the orange and apple varieties. (Our favourite’s Orange in case you were wondering.)
But, and here’s something you might not have noticed, Tango hasn’t actually run a TV ad campaign for five years – the job of promoting the brand to the nation’s thirsty hordes has largely fallen to the UK’s steadfast army of local newsagents.
After a long wait, Britvic has finally returned Tango to our screens with a fresh campaign which brings us a new strap line – Orange Intensity – and a promise of unleashing your inner ARGH…