Overnight Apple has rolled out its iTunes Match service to the UK and added the ability to watch TV shows purchased from iTunes to the Apple TV.
The iTunes Match allows users to access to their entire music library via Apple’s iCloud system in return for a yearly fee of £21.99.
Instead of moving tracks between individual devices, up to 10 devices, including iPads, iPhones and the Apple TV can access high-quality, DRM-free versions of the tracks.
Until now, UK owners of Apple’s internet-enabled Apple TV have been limited to renting movies, listening to podcasts and accessing video services such as YouTube and Vimeo.
Video and music could be ‘pushed’ to the device using the Airplay feature but this required having a computer or iPad switched on and connected to the Apple TV via WiFi.
From today, Apple TV owners can access TV shows purchased from iTunes and iTunes Match subscribers also gain access to their music collection.
Earlier this week menu options for the Match service appeared in iTunes, however customers who signed up later had their payment refunded and the menu was removed.
Menu options for TV shows also briefly appeared on the Apple TV before being removed.
Both services are now officially available in the UK.