As part of its centenary celebrations, movie studio Universal has revealed an updated animated logo which will feature on all new releases.
The new logo is the seventh version created since Universal’s creation and was created by the Academy Award® winning visual effects artists at New Zealand-based Weta Digital.
The studio wanted a “contemporary” logo which stayed true to its legacy and existing branding.
“Our centennial year is the perfect opportunity to create a new logo that reflects our future while honouring our past,” said Ron Meyer, Universal Studios President and COO.
“Universal’s new logo celebrates the studio’s extraordinary legacy in creating lasting movie memories, and connecting viewers across the globe.”
In combination with the animated logo, award-winning film composer Brian Tyler (The Fast and the Furious franchise) provided a new arrangement of Jerry Goldsmith’s classic score, which has accompanied the logo since 1997.
Goldsmith’s original composition remains, but the orchestration has been bolstered with a choir, new string parts and drum cadence utilising world percussion instruments.