Virgin Media TV, broadband and home phone customers can now get the Samsung Galaxy S4 from just £29 per month with no upfront fee.
The quad-pay telco has dropped the upfront fee for a limited time only, allowing it to offer the handset at what it claims is the lowest price on the market.
The Galaxy S4 is the slimmest, of the Samsung Galaxy family and features a 441ppi 5-inch screen.
Customers will get £5 off their monthly mobile tariff, inclusive insurance worth £7.99 per month and unlimited calls and texts to other Virgin Media mobiles.
Jamie Heywood, director of mobile at Virgin Media said: “The Galaxy S4 is one of the most desirable and powerful smart phones in our range but we want to make it even more of a gem by building a market-leading deal as well.
“With the Samsung Galaxy S4 we’re doing what we do best, which is creating exclusive tariffs that other networks can’t match and throwing in extras like inclusive insurance with next day replacement on top.”