Virgin Media customers will soon be able to access Netflix’s catalogue of TV shows and films.
The cable company has partnered with the US streaming service to offer its content via an app on the TiVo set top boxes.
When Virgin first launched the TiVo in 2010, its management boasted of “hundreds” of apps appearing within the first year, however the company has failed to attract anywhere near that number.
Access to Netflix will be subject to a separate £5.99 monthly subscription.
The app will be rolled out later this year following successful completion of a trial which starts this week.
Dana Strong, Virgin Media’s chief operating officer, said: “We’re delighted to be bringing yet another groundbreaking service onto TV screens in millions of Virgin Media homes.
“Netflix is a fabulous addition to Virgin Media TiVo, enabling our customers to enjoy even more of their favourite shows and movies simply and easily – all through their TV set-top box and at outstanding value.”
Bill Holmes, global head of business development at Netflix, added: “The UK has given Netflix a fantastic welcome and we’re excited to be partnering with Virgin Media to bring an amazing Netflix experience to Virgin Media customers.”