Virgin Media is once again hiking up its prices, landing its 5million customers with increases of 4.7% from November.
The firm says “the majority of customers” will see monthly bills increase by between £1.99 and £3.99, depending in their package.
Despite presiding over a series of price hikes, Virgin is telling customers “We do everything we can to balance keeping our prices competitive while investing to meet the ever-increasing appetite for broadband and content.”
Unlike rivals Sky and BT, which both invest heavily in premium programming, Virgin Media largely resells content bought from other broadcasters and lacks access to both Sky Atlantic and BT’s AMC channel.
Both channels have exclusive access to major US dramas and are used by the two firms to attract and retain customers.
In recent years Virgin has sought to focus its selling point on broadband speeds, however successive price rises have dented the brand’s appeal and just weeks ago the firm admitted last year’s increase was still hurting its business.