Virgin Media customers who take the XL basic TV package are to receive six Setanta Sports Channels for free, it was announced on Friday.
From the 26th July, pay TV customers and sports enthusiasts will for the first time get a round-the-clock diet of top flight sporting action including “over 250 showcase events a year” without having to buy a separate sports package.
According to the company football fans who want all the live televised matches from the Barclay’s Premier League will pay over �110 less with Virgin Media than they would with Sky.
Following changes in the ownership of broadcast rights, the deal also means that, from the start of the new football season, Virgin Media will be the only provider to offer all these matches under a single contract.
Commenting on the deal, Malcolm Wall, CEO of content for Virgin Media, said: “This deal will transform the world of TV sport and makes our XL TV package the best of its kind in the UK.”
“When we launched Virgin Media last February, we said we were going to shake things up, provide something unique and give our customers superior offerings. Today we’re making a down payment on our promise by giving our customers the very best sporting action combined with unbeatable value. But this is only the beginning. In terms of both sport and other new high value content, there’s much more to come from Virgin Media.”
Michael O’Rourke, co-founder of Setanta Sports, said: “This deal emphasises Setanta’s determination to make premium sports content available to as many people as possible, at the best value possible.”