Vodafone says it’s signed up 500,000 4G customers since the new super-fast data service launched 6 months ago.
Customers signing up to one of the network’s Red 4G plans get a choice of either Spotify Premium or Sky Sports Mobile TV addition to their minutes and data allowances.
The firm says its 4G service is now available to 36% of the UK population and that it’s committed to expanding coverage to 208 cities, towns and districts across the UK.
Jeroen Hoencamp, CEO, Vodafone UK said “It’s particularly exciting to see how the nation is embracing 4G in their everyday lives.
“Now people in more towns and districts can enjoy Vodafone ultrafast 4G and get closer to the action with our great entertainment packages.
“So, the question for even more people now is: which do you want – music or sport? 4G is also proving a big hit with our SME customers such as NearDesk and Fulham FC where high speed downloads, HD video and video conferencing are driving productivity.
“4G is quickly changing the way the UK works. It’s making a huge impact on our Corporate and Public Sector customers who really see the value of 4G connectivity.”