Cinema chain Vue is to run extra screenings of Harry Potter and the Half-Blood Prince just for adults.
The child-free screenings will be available from Wednesday 15th July 2009 across 62 of its cinemas nationwide, offering fans of the films a chance to relax in quieter surroundings.
Mark de Quervain Sales & Marketing Director at Vue Entertainment, says, “Harry Potter films are a phenomenal hit for children and adults alike. In fact, we asked Vue cinema-goers to vote for what their ideal ‘Over 18s’ screenings would be and the number one choice of thousands and thousands of customers was Harry Potter and the Half-Blood Prince. We’re certain these screenings will be hugely popular, just as the adult book covers were a success for an older generation of Harry enthusiasts.
Stressing that the “majority of our screenings for Harry Potter and the Half-Blood Prince will be open to everyone”, de Quervain said the chain was “just adding the extra choice of a few screenings only for grown ups , who want to escape into the world of Hogwarts interruption-free”.
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