Connected TV platform YouView has released an infographic illustrating the findings of its 2013 census into national television habits.
The poll of viewers reveals that use of catch-up or on demand (VOD) television services such as BBC iPlayer and ITV Player now accounts for a fifth of the nation’s TV viewing.
YouView provides easy access to iPlayer and ITV Player, 40D and Demand Five via its backwards EPG and has recently announced a deal to add content from UKTV’s free to air channels – Dave, Yesterday and Really – to the platform.
Publishing the infographic, Steve Conway, YouView’s Head of Marketing, said, “Television is a huge part of British life but we know the way people view it is changing beyond all recognition. What is becoming important to TV fans is being able to watch what they want, whenever they want it and this research supports that.
“Among 18-24 year olds, 37% said the ability to watch on demand TV was very important compared to a quarter nationally and as a nation we are craving more and more time with our favourite programmes, on our own terms.
“YouView seamlessly integrates live and on demand TV on your television and the results of this survey are interesting as it shows a quarter questioned are now watching more TV than five years ago and more than three quarters watch television content on their TV.”